Welcome to our website(Site).  Explained in this section is our policy regarding any personal information you might supply to us when you visit our Site.  Our Policy was developed as an extension of our commitment to combine the highest-quality products and services with the highest level of integrity in dealing with our visitors and users.  This Policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our Site and our products and services.

1.         What information do we collect from you?

In order to better provide you with numerous products and services, our Site collects two types of information about its visitors:  Personally Identifiable Information and Non-Personally Identifiable Information.  Our primary goal in collecting information from you is to provide you with a smooth, efficient and customized experience while using our Site.

Personally Identifiable Information :  This refers to information that lets us know the specifics of who you are.  Personal information is requested when you register with us, order a product or service, fill out surveys and correspond with us.  This information might include your name, mailing address, telephone number, email address and other identification and contact information.  If you choose to purchase products or services over the Site, you may need to give personal information and authorization to obtain information.  For example, you may need to provide the following information:

  • Name
  • Mailing address
  • E-mail address
  • Credit card number and expiration date
  • Home and/or business phone number
  • Other personal information (e.g., gender and age, mother's maiden name)
  • With this information, we can process your order.

    Non-Personally Identifiable Information :  This refers to information that does not by itself identify a specific individual.  We gather certain information about you based upon where you shop on our Site in several ways.  This information is compiled and analyzed on both a personal and an aggregated basis.  This information may include the Web site’s Uniform Resource Locator (“URL”) that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol (“IP”) address.  A URL is the global address of documents and other resources on the World Wide Web.  An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web.  Networks use the TCP/IP protocol to route information based on the IP address of the destination.  In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web, allowing Web servers to locate and identify your computer.  Computers require IP addresses in order for users to communicate on the Internet, browse and shop. 

    2.         Where do we collect information from you and how do we use it? 

    Our primary goal in collecting personal information is to provide our visitors with a superior customized online experience.  Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other products and services to our visitors and users.  Occasionally, we may also use the information we collect to notify you about important changes to our Site, new services and special offers we think you will find valuable. The lists used to send you product and service offers are developed and managed under our traditional corporate standards designed to safeguard the security and privacy of our users’ personal information.  

    We may perform statistical analyses of aggregate customer behavior.  This allows us to measure relative customer interest in the various areas of our Site for product development purposes.  Any information we collect is used for our own internal purposes to improve the content of our Site, to enhance users' experiences when visiting our Site, to customize the content and/or layout of our pages, and to provide the services required by an individual customer.  Limited demographic data may also be collected at our Site from a third party advertising server, who provides us with the zip code and area code associated with a visitor’s server, along with pages viewed on our Site.  We may receive summary, but not individual, reports from a third party ad server, which will tell us how many ads were presented and clicked upon. 

    We gather information in the following ways:

    Shopping :  We collect IP addresses for the purposes of system administration, to gather broad demographic information, to enable ads to be served on our Site, to report Non-Personally Identifiable Information to our advertisers and to monitor the level of activity on our Site.  We collect information from visitors to our Site regarding the referring URL, your IP address, which browser you used to come to the Site, the country, state and telephone area code where your server is located, the pages of our Site that you viewed during your visit and any search terms entered on our Site. 

    Ordering :  When you order from us, we collect personally identifiable information from you.  If you order one of the products or services appearing on our Site, we will, collect and maintain your name, email address, mailing address, telephone number, product selections, credit card number, order number, referring URL, and IP address.  We collect this, and other information, as disclosed in this Policy, in order to submit your order to the appropriate merchant to fill, to communicate with you about your order and to send you promotional materials.  Before clicking on Submit Order, review your order carefully and make any changes and additions to the information it contains. You will receive an email confirming your order. Most emails are delivered within 24 hours but some make take longer due to delays on the Internet or with your internet service provider. You may not receive an email if you do not fully complete your order through to the Thank You page or if you have a spam filter on your computer. Some of our product suppliers require that we forward your email address to them for the purpose of communicating directly with you regarding your order for their products. With these specific suppliers we provide your email address in addition to all other information to enable them to ship and bill your order.

    Online Surveys and Polling :  In order to improve our services to you, we ask some of our customers to voluntarily complete surveys, which may be collected by an independent third party.  Individual survey answers are confidential, although Non-Personally Identifiable Information is collected and disclosed to third parties.  If you do not wish to participate in a survey, simply decline to participate when asked. 

    Newsletters & Promotional Emails :  We may offer free electronic newsletters, and promotional emails as a service to our prior customers.  We may send you newsletters and emails periodically listing current specials and deals. 

    Cookies :  We currently use cookies in the operation of our Site to limit the number of times we show you a pop-up window.  If we did not use them you would be shown a new pop-up window each time you accessed the same page.  

    Contact Information and Third Party Data :  If you contact us by telephone, email or letter, we may keep a record of your contact information, correspondence or comments.  If you report a problem with our Site, we may collect such information in a file specific to you.  If you contact us through our feedback area or by calling one of our customer service representatives, we ask for your name and email address in order to send you a reply.  If other users or third parties send us correspondence about your activities or purchases on our Site, we may keep the information in a file specific to you.


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